NVDS Continuing Education On Demand

Webinar "Business Toolkit to Drive Customized Practice Solutions" with Keith Nicholson, DDS, MS, MBA

Keith Nicholson, DDS, MS, MBA

To view this meeting on demand for credit, you will need to use the following link to register using the GoToWebinar form. You will be taken immediately to the program and also emailed a unique link to watch the program at your convenience. During the program, you will have the ability to pause, rewind and fast forward.

Within 2-3 business days after completion of viewing the webinar in its entirety, NVDS will send you an invoice to your email to the registration fee. After payment is made, a CE certificate with the course completion code will be sent to the registration email. Only one CE certificate per registration and log-in.

This on demand webinar will be available until April 1, 2026.

On Demand Registration FeePrice
Dentist – NVDS Member$40.00
Dentist – VDA/ADA Member$55.00
Dentist – Non-ADA Member$155.00
Member’s Auxiliary/Office Staff$30.00 each

Please contact Erin Matlock at ematlock@nvds.org or (703) 642-5298 with any questions.

Description: As providers, we face an increasingly complex professional landscape that demands more than clinical excellence. During our time together, we will apply operations and finance principles to solve diverse business challenges. For operations, we will reveal how enhanced workflows and elite customer service can raise productivity and can decrease consumer pain points. On a higher level, we will illustrate how to design an operational playbook that drives your financial model, identifying key inputs for different appointment types. For finance, the dental industry is innovative and provides exciting options for capital expenditures, such as new equipment or office remodeling. We’ll show how financial forecasts augment your decision-making. On the aggregate, a versatile business toolkit highlights competitive advantages, uncovers underperforming areas, and builds customizable business solutions that uphold the sanctity of the patient-doctor relationship. Efficiency is adopting strategic measures that simultaneously ignite growth, strengthen team engagement, and improve the patient experience. Lastly, we will examine practice transitions, exploring both traditional (doctor-doctor) transactions and DSO/PE sales.

Objectives:
• Integrate a versatile business toolkit that drives productivity and patient engagement.
• Analyze how enhanced workflows can increase efficiency, reduce patient pain points, and mitigate office stress.
• Use capacity calculations to streamline operations and maximize employee utilization.
• Design an operational playbook that connects clinical scheduling and service mix to the financial health of the practice.
• Apply financial forecasts to assess capital expenditures and support sustainable growth.
• Review the value preparing for a practice transition, outline appraisal methodologies, discuss nuances between traditional (doctor-doctor) transaction and DSO/PE sale, and explore the mechanics of private equity.

Biography: Dr. Keith is an orthodontist and published author who has been active in various domains of dentistry. During his dynamic career, he has owned and run a 4-location private practice, which he led through phases of expansion and increased profitability. He also serves as part-time faculty at the University of Louisville, where he has mentored research projects and taught seminars related to biomechanics and practice management. Additionally, Dr. Keith is a consultant with PMA Practice Transitions, appraising and selling dental practices. As a practice owner, Dr. Keith was compelled to learn proven business frameworks so he earned an MBA from Wharton. His versatile background empowers him to streamline operations and create value for patients, teams, and practices. He enjoys helping peers unlock their potential, whether curating growth or optimizing profitability. Dr. Keith lives in Philadelphia with his wife and their two children. He enjoys spending time with family and friends, traveling, and coaching sports. 


The Northern Virginia Dental Society is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. See each course description for the number of continuing education credits designated by the Northern Virginia Dental Society.